Placing emphasis on flexible, counter-intuitive decision-making, a pioneering young management guru calls for a brand new way of doing business in the current sticky economic conditions, where conventional wisdom fails. Why is Microsoft turning a blind eye to software piracy in China? Why has Toyota capped production of the best-selling Scion? Why did Rupert Murdoch risk $580 million on MySpace? "Business today requires new perspectives," argues Peter Sheahan, one of the youngest and fastest-rising international business consultants. In Flip he shows that to succeed in turbulent financial times, companies must distinguish themselves by finding a new way of doing business, one that systematically re-examines every single aspect of running a company. Flip reveals what the superstars of modern business have in common: an ability to "flip" - to think counter-intuitively and then act boldly, with no regard for business-as-usual conventions. The only rule: there are no rules. Those who heed Sheahan`s proven advice will be well placed to join other "flipstars" including entrepreneurs Richard Branson and Rupert Murdoch, and such visionary companies as Google, Toyota and Apple. By learning to "flip" you can future-proof your organisation and your career while those who run with the pack and stick to the business school curriculum will find themselves perilously left behind. Presenting perennial wisdom in a fresh new way, Sheahan shows today`s decision makers how to embrace change and successfully operate in a challenging economy that runs on new ideas.

尊敬的读者：
欢迎您访问我们的网站。本站的初衷是为大家提供一个共享学习资料、交换知识的平台。每位用户都可以将文件上传至网盘并分享。
然而，随着用户上传的资料增多，我们发现部分不宜或版权问题的书籍被分享到了本站。
为此，我们已经关闭了分享入口，并进行了多次书籍审查，但仍有部分内容未能彻底审查到位。
在此，我们恳请广大读者与我们共同监督，如发现任何不宜内容，请 点击此处 进行举报，我们会第一时间处理并下架相关内容。
希望我们能共建一个文明社区！感谢您的理解与支持！